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​The EU Regulation of tobacco products​
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The current EU Directive came into force in May 2016 and is dealing with the rules governing manufacture, presentation and sale of tobacco and related products: cigarettes, rolling tobacco, pipe tobacco, cigars, cigarillos, smokeless tobacco, e-cigarettes, and herbal products for smoking.

With the publication of the European Plan to Fight Cancer in February 2021, the Commission has announced that it intends to present proposals for amendments to this directive, as early as 2021, with the aim of decreasing the number of people who smoke to 5% in 2040 (still in 2020, 25 % of the EU population was smoking).


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Current European Directive on tobacco products


On May 20, 2016, the current Tobacco Products Directive entered into force. This Directive replaces the previous one and the provisions that since 1989 have governed the production, presentation and sale of tobacco.

​The Directive:
  • prohibits cigarettes and rolling tobacco with characterizing aromas
  • requires the tobacco industry to report to EU countries on the ingredients used in tobacco products
  • requires health warnings on tobacco and related products: the combined health warnings (image, text and information on how to quit) must cover 65% of the front and back of the packs of cigarettes and roll-your-own tobacco
  • sets minimum sizes for warnings and bans small packaging for certain tobacco products
  • prohibits promotional and misleading elements on tobacco products, e-cigarettes and smoking herbal products
  • introduces the EU-wide tracking and tracing system to combat illicit trade in tobacco products
  • allows EU countries to ban the internet sale of tobacco and related products
  • establishes the safety, quality and notification requirements for e-cigarettes
  • obliges manufacturers and importers to notify EU countries of new tobacco products before placing them on the EU market

To help member countries transpose the provisions of the Directive, the EU Commission has been tasked with implementing rules, including:

  • The layout, design and shape of the combined health warnings for tobacco products for smoking: Commission Implementing Decision (EU) 2015/1842
  • The position of the general warning and information message on roll-your-own tobacco: Commission Implementing Decision (EU) 2015/1735
  • The reporting format for tobacco product ingredients and emissions: Commission Implementing Decision (EU) 2015/2186
  • A common notification format for electronic cigarettes: Commission Implementing Decision (EU) 2015/2183
  • The technical standards for the refill mechanism of electronic cigarettes: Commission Implementing Decision (EU) 2016/586
  • A priority list of additives which warrant further examination: Commission Implementing Decision (EU) 2016/787
  • The rules and mechanism for determining whether tobacco products have a characterising flavour: Commission Implementing Regulation (EU) 2016/779 and Commission Implementing Decision (EU) 2016/786​
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​An additional  Implementation Plan provides further details and an indicative timeline for the adoption of implementing legislation under the Tobacco Products Directive (see the document on the side)

Electronic cigarettes


Article 20 of the Tobacco Products Directive 2014/40/EU lays down rules for electronic cigarettes sold as consumer products in the EU.

Safety and quality requirements for e-cigarettes

The Directive sets a maximum nicotine concentration and volume for cartridges, tanks and nicotine liquid containers. E-cigarettes should be child-resistant and tamper evident and have a mechanism that allows refilling without spillage to protect consumers. E-cigarette ingredients must be of high purity and e-cigarettes should deliver the same amount of nicotine when puffed at the same strength and duration.

Manufacturers and importers must notify all products they place on the EU market through a standardised electronic format, by accessing the EU Common Entry Gate (EU-CEG).

Packaging and labelling rules for e-cigarettes

Health warnings for e-cigarettes advising consumers that they contain nicotine and should not be used by non-smokers are mandatory. Packaging must also include a list of ingredients contained in the product, information on the product's nicotine content, and a leaflet with instructions for use and information on adverse effects, risk groups, addictiveness and toxicity. Promotional elements are not allowed on e-cigarette packaging, and cross-border advertising and promotion of e-cigarettes is prohibited.

Implementing Legislation

In order to facilitate the implementation of Article 20 of the Directive, the Commission adopted two implementing acts and a Commission report related to e-cigarettes:
  • Commission Implementing Decision (EU) 2015/2183 of 24 November 2015 establishing a common format for the notification of electronic cigarettes and refill containers.
  • Commission Implementing Decision (EU) 2016/586 of 14 April 2016 on technical standards for the refill mechanism of electronic cigarettes.
  • Commission Report COM(2016) 269 final - Report from the Commission to the European Parliament and the Council on the potential risks to public health associated with the use of refillable electronic cigarettes.

In developing the implementing legislation and Commission report, the Commission asked an external contractor to provide it with an overview of potential risks associated with the use of refillable electronic cigarettes and information on technical specifications for refill mechanisms. The final report is available by clicking on the document on the side.



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Registration for new tobacco products


​Click on the banner below to register for new tobacco products.
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EU Funds available

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The EU finances studies, research projects and awards contracts through multi-annual programs funded from the EU budget.
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Go to the home page of the Public Health Chapter to see the updated Calls list, or request our consulting service with the Form at the bottom of this page.


TIPS: If you want to be constantly informed on the ongoing legislative process in the European Institutions on Tobacco products and take part to the debate, fill the form below.
Do you want to be constantly alerted on what concerns the European Health Union and receive useful suggestions for your business? See a sample.
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