Information and communication technologies (ICTs) are revolutionising the development and distribution of information today, giving a unique chance to better create and market European content.
​The increase of convergence between traditional information and/or cultural sources and internet has rapidly changed people's habits. This new model allows citizens to interact not only with other individuals but also with all kind of content providers. The possibilities are huge so are the challenges.
In response to these challenges, the Commission is:

• supporting media policies in today's digital landscape through:
  • common policies for the audiovisual sector and new media sector
  • the creation of a true Digital Single Market of Content
  • the promotion of media freedom and pluralism
• digitalising Europe's cultural heritage, making the collections held by Europe's libraries; archives, museums and audiovisual archives available to everyone.
• promoting open data and, in particular, re-use of public sector information (open government data);
• making sure that the right regulatory framework in terms of copyright is in place for all to fully benefit from the great opportunities offered by a truly connected digital single market.

Media Policies
The media sector plays a key economic, social and cultural role in Europe. Europe has a strong media industry, which creates growth and jobs and presents European life, history, culture and values around the world.

Making the collections held by Europe's libraries, archives, museums and audiovisual archives available online is a win-win for culture, economic growth and individual fulfilment.

Copyright​

Multimedia Action
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Media Programme